This section carries interesting links to articles about fonts and font technologies.(These links are provided by us out of courtesy. The authors of articles are in no way related to our company and these links do not imply any endorsement.)
What font is this?
A very interesting article about a problem that we face almost every day. Written by Kathleen Kinkel for creativepro.comFont definition
- A font is a collection of letter shapes. Each font usually consists of letters and symbols whose shapes share certain stylistic properties.
The Role of Typography
Author: anton ardjanggiEither as an additional or main element, typography has a very important role to determine the result of visual communication. Many designers think that the most important in design is the creative idea and how it should be executed. They consider typography as an additional element.
Sometimes a design job consists of doing the layout or composition of lots of text on many pages. In this case, typography is no longer an additional element but the main element of the graphic communication known as books, brochures or catalogs.
The truth is that typography could be the main component of the graphic communication and could be the only effective visual communication. In some cases, mistakes in the usage oftypography can ruin the whole design no matter how well executed the design is. The result is that the viewers/readers couldn't get the message that we try to deliver. Some designers, especially the beginners don't have the sense of harmony (yet) which is one of the graphic design principles. They were inclined to use fonts based on what they like, even more, they use them almost in same size, without considering the harmony, balance and yet headlines, sub headlines and content.
Choosing a typeface needs some consideration, such as:
- the style of design (classic, modern or futuristic style)
- what design is about (the product)
- the size of the media
- length of the text
Try not to use too many different typefaces on a page; two contrasting font families is best. You can create an interesting design by using bold or italic, vary size or use different colors.
FontCatalog for Mac OSX
Helvetica was created in 1957 by Miedinger with Eduard Hoffmann at the Haas'sche Schriftgiesserei (Haas type foundry) of Münchenstein, Switzerland.
Haas set out to design a new sans-serif typeface that could compete with Akzidenz Grotesk in the Swiss market. Originally called Neue Haas Grotesk, the typeface's name was changed by Haas' German parent company Stempel in 1960 to Helvetica — derived from Confederatio Helvetica, the Latin name for Switzerland — in order to make it more marketable internationally.